A step-by-step guide on how an AI startup can market itself efficiently

In today’s fast-paced, ever-changing business world, it’s becoming increasingly difficult for new businesses to expand and gain market share. When your organization deals with or sells artificial intelligence (AI), the challenge becomes enormous. Every year, many new businesses emerge, making competition increasingly fierce. And the reality is that not every startup will grow into a large corporation; in fact, some may struggle even in their early stages.

Companies that succeed in becoming core AI corporations are not only technologically powerful but also savvy and imaginative when it comes to gaining market share. There is no set budget for marketing; the company’s objectives determine everything. A company in the technology sector, on the other hand, spends around 10% of its budget on marketing.

Here are some tips that every new Artificial Intelligence startup should consider when expanding in the hyped-up AI sector.

Instead of making a claim, set an example

Make AI a component of your marketing plan for more than just keeping up with the competition. You should only pitch yourself as an AI company if you understand AI and have enough knowledge to demonstrate its applications and create best-of-breed AI solutions.

You can never take your AI ideas lightly when working in the field of artificial intelligence. If you claim to be an AI-powered company, you must have a track record of how your goods and services use AI.

Customer testimonials

When promoting a firm, this is one of the most important factors. But, if you’re a startup with minimal industry momentum, how do you generate client testimonials? One of the most efficient approaches is to contact potential clients or consumers and ask them to try out your AI product and report back on how well or poorly it performs.

You can’t expect to make money from your services right away; you’ll have to let clients try them out and tell you if they do what they claim. Prepare yourself to receive both favorable and unfavorable feedback.

Transparency is crucial

Marketing nowadays entails more than just words, posters, and brochures; you must illustrate how you operate and how your services utilize AI. Allowing your consumers to see what’s happening behind the scenes helps strengthen your relationship with them because they won’t be in the dark about your company’s technology.


Although AI is not a new concept, many people and organizations are unaware of its potential benefits. And to take advantage of this position, your startup might be able to get an advantage over the competition by educating those same individuals.

Meetups, seminars, webinars, and conferences are the best ways to achieve this. You can always hold tech seminars at your place of business and invite people from various industries to attend. It would help people understand AI, but it would also help you form strong bonds with folks who might be potential clients.

Another alternative is to contact colleges and institutions and arrange for seminars to be held there. You’ll be able to teach them about technology and how the industry is pursuing AI in ways they’ve never seen before if you do it this way. This will enable you to hire your company’s next AI engineer.

Return on investment 

The return on investment is one of the most crucial aspects of a client’s decision to employ your service. When you sell your AI to the world, make sure you talk about profit – not just talk about it; show them how your AI service is better than others and how it will help them generate the amount of profit they want to make. Profit talks loudly, whether you like it or not.

Make the most of the demo and beta versions

It is considered an excellent practice to always have a demo version available for marketing purposes. A startup should invest both money and people in the demo because it is critical for generating leads.

Your customers and consumers should be able to try out the beta version of your product. It would help you cope with problems and errors, but it would also instill trust in your customers and clients by proving that their opinions are appreciated.

Study of cases

Because establishing traction takes time, this point is near the end of the list. And you’d only be able to give use cases if you completed a client’s project. If you wish to extend out into other industries, this marketing plan could help you take your firm to the next level. Use cases show how your services have aided others and how they may solve their difficulties.


Consider who your target customer is, what problems you answer, and how your solution satisfies their requirements. If you don’t already know the answers, this level will take some time, so be patient. Take the time to learn about your target market. Determine who your competitors are and what they’re saying.

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